7 Free Marketing Strategies

A good marketing strategy minimizes the use of resources to achieve maximum benefits. For a small business with a tight budget, there are different approaches to communicate with potential customers and achieve maximum results at low cost. Whether it is targeting the general audience or a specific one, the choice of strategy will be influenced by the availability of funds – which is sometimes limited. Therefore, having the option of free strategies is an advantage that can help boost your business while keeping your cost at a minimal level. Here are 7 free marketing strategies that can help grow your business.

Strategy #1: Join a Free Networking Forum

When you join a networking forum, your focus will be to form new relationships or strengthen existing ones. This will provide great opportunities to connect with people in your field, where you can share ideas, and discuss subjects of interest. Use this forum to share information about your business, and convert your contacts into potential customers. Through these forums you can also increase your knowledge, which in turn will help transform your business, leading to better quality products or services, and increased sales. Networking forums are free, only requiring your time and effort.

Strategy #2: Email Marketing

Take advantage of networking opportunities to obtain contact information from your potential customers. With their permission, take the time to send out useful information. This can include things such as notifications on new products, events, and newsletters to keep them updated about your developments. However, do this periodically (i.e. don’t spam your email subscribers) to avoid being intrusive. Meanwhile continue to grow your email list to expand your customer base.

Strategy #3: Begin blogging

Blogging is an effective way of reaching out to your target audience, and building lasting relationships with them. By interacting with like-minded people on your blog, you build a community which is a resource for potential customers. Over time, you can share information about your business and encourage them to buy your products or services. This is a long-term strategy that requires dedication and consistency to see results. Guest blogging is also an option that gives you access to another blog’s audience. When you contribute quality blogs you attract the attention of their audience, you may be asked to contribute more. Eventually you will build trust with them and benefit from referral traffic.

Strategy #4: Be active on Social media networks

Use networks such as Facebook, Twitter, or professional networking sites to promote your business. This is a very effective method of marketing because it provides access to a large and diversified potential market, where you can attract attention, or traffic to your website. Create promotional content and post them on your social networks, and encourage people to share with their contacts. Engage your readers by responding to their feedback which will result in building relationships with your customers. Focus on the network where your customers are most active for maximum effect.

Strategy #5: Word-of-mouth marketing

Word of mouth marketing is personal communication to a potential customer about your service or product. It can either be oral, or a written referral by a pleased customer. As the business owner, begin to see every person you meet as a potential customer and during conversation, use the opportunity to tell people about your business. Ensure that you provide good quality products or services, because a happy customer will always tell others about your business.

Strategy #6: Get links to other websites

Take advantage of the relationship you have built with service providers and ask them to link you to their website. This way they become a source for potential customers at no cost at all. The more visible you are on other websites. the higher the chances that they will contact you.

Strategy #7: Provide useful information to your customers

One good way of retaining existing customers is providing useful tips that will help them maximize the benefits of the products or services you are selling. For instance, a company selling hair products can provide tips on choosing the best products for different hair types. Your customers will be grateful for the useful information and it will keep them coming back.

In conclusion, marketing need not be costly. With good time investment you can take advantage of the 7 free marketing strategies listed here to boost your business. These strategies involve connecting with people, sharing information, and (over time) convincing them buy your products or services with no direct cost incurred. They do not guarantee instant results, but with your effort, dedication and patience you will reap the benefits in the long run.


5 Blogging Mistakes To Avoid

Blogging involves sharing useful information with an audience on the web, with the aim of connecting with like-minded people and building relationships. It is a significant tool in today’s world – used to transform our thoughts, attract potential customers, and provide learning and networking opportunities. To be successful, a blogger must avoid the following 5 mistakes:

Blogging Mistake #1: Not knowing your audience

A successful blogger shares information that is useful to the client, either by providing solutions to their problems, or answering questions they have been asking about certain topics. You cannot do this effectively if you do not know your target audience, and what topics they are interested in. Once you have identified the topics they need covered, you need to know what has not been said about those topics. This will guide you in producing the right content which they will find useful and unique. Visiting and interacting with your competitor’s site will help you understand what readers expect from your blog.

Blogging Mistake #2: Poor Quality writing

Poor quality writing leads to readers having an unprofessional view of the writer. You run the risk of losing your regular readers, and turning off potential readers. To keep them interested write in clear, short sentences, and avoid using unnecessary words. Review the content to ensure the flow is orderly, and makes sense. Use of subheadings breaks down your content, thus making it easy to scan, and gives a clear picture of what the article is about.

Format your post, correct spelling and grammatical errors. You have the option of using the services of an editor or the many free editing tools available online.

Blogging Mistake #3: Not posting regularly

One of the mistakes bloggers make is failing to update their content regularly. Updating content consistently is key to successful long-term blogging. It takes time and effort to get attention, and build a relationship with readers. If they come back to find the same content posted weeks ago, they lose interest, which means your time and effort will go to waste.

Blogging Mistake #4: Not interacting with your readers

Engaging with your readers helps you learn more about them, and what they expect. Reading and responding to their comments builds loyalty because your acknowledgment shows you value their opinion. This keeps them coming back. This interaction gives you insight on whether your readers relate to your content, as well as what topics they expect to see covered in the future.

Blogging Mistake #5: Not showing your personality

Showing your personality in your blogging makes you friendlier, which helps readers to identify with and trust you. When you write in your own voice, you attract the interest of your readers, and they enjoy reading your posts. A conversational tone encourages interaction, and makes them more willing to form a relationship with you.


For your blog to be successful, it is important to provide information that is useful, and unique to your audience. This can only be achieved by knowing who your audience is, what they want, and interacting with them on a personal level. Do not forget to pay attention to good grammar, and easy to read content that gives a clear message.

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