5 Rules For A Great Book Cover

The first impression the audience has of your book is determined by your book cover. If your book cover does not appeal to them, they will not buy it regardless of the great content or positive reviews it may have. A great book cover will attract the interest of the reader, and influence them to buy the book. The following 5 rules for a great book cover will guide you on what to consider when designing your book cover.

Rule #1: Engage a design expert

A design expert has the skill and knowledge to give your book cover a professional look that meets the standards of modern publishing. This is necessary to compete in the market. Engage the services of a design expert to save you time, thus allowing you to focus on delivering quality content.

Rule #2: Communicate the subject matter

Familiarize yourself with the content of the book in order to understand its purpose, and unique qualities. You need to bring this out in your cover so the reader can know what to expect. It would be disappointing for a reader to buy a book only to realize the content does not match what the title communicates, as this was what originally attracted them to make their purchase.

Rule #3: Your book cover must be compelling

The impact your book cover has on a reader will influence their decision to purchase. If it attracts the reader’s attention, it will sell faster. A great book cover should connect with the emotions of the reader, by communicating the content’s tone. Once the reader is engaged it is easier for them to decide whether they will purchase, based on whether they are attracted to the tone or not.

Rule #4: Show the genre of the book

Your book cover must represent the genre of the book. It must communicate to readers the nature and scope of the story so readers will know what to expect. When designing a book cover, check the design of other books in the same category to get an idea of what they look like. Then be creative with symbols, images, color, and text to create something that will stand out and represent the genre clearly.

Rule #5: Chose the right typography for your cover

The style, size and positioning of the type should have a flow that is pleasing to the eye. It should be organized in such a way that it is easy for the reader to scan the cover. The type of book should stand out and not be overshadowed by the rest of the design. Avoid having too much information on your cover; less information gives it a more professional look.

Bonus Tips!

  • In addition to the rules listed above, you can use the following bonus tips to help you design the perfect cover for your book:
  • Remember to make the title text readable. This means using a font which appears well on the image, and is in a color that is easy on the eye.
  • Keep your main characters in mind for fiction books. If your character is blonde, don’t use a cover model with black hair. Many readers find this puts them off, and confuses them when they actually begin reading the book.
  • Ask your readers. Whether you get a book designed professionally, or design one entirely on your own, ensure you have two or three options available. A good way to gauge reader enjoyment is to have your audience vote on the covers. This voting can be done via social media, your blog, or your website. Allowing readers to vote on covers also helps them gain a personal investment in the title.
  • Avoid NSFW images – i.e. those that contain extreme nudity or images that may not be suitable for most readers. Even if your book falls in a category such as erotica, these images may be blocked from main book suppliers, and can result in a loss of sales.


The reality is that readers will judge a book by its cover. They will decide whether to buy a book just by scanning the cover in a matter of seconds. Therefore, it is important to have a great book cover besides having great content. Applying these 5 rules for a great book cover will ensure you have a great book cover that increases your chances of making sales.


50 Famous Floridians

Here on day three of this little Florida series, we’re going to take a look at 50 famous Floridians. Yesterday we looked at 25 Strange Florida Laws, and the day before that we looked at 25 Strange/Interesting Florida Facts.

  1. Ariana Grande (Pop Singer/Actress) – Boca Raton, FL
  2. Andre Johnson (Football Wood Receiver) – Miami, FL
  3. Bella Thorne (Actress/Dancer) – Pembroke Pines, FL
  4. Boof Bonser (Baseball Pitcher) – Saint Petersburg, FL
  5. Bob Ross (Painter/Art Instructor/Television Host) – Daytona Beach, FL
  6. Debbie Harry (Singer/Songwriter/Playboy Bunny) – Miami, FL
  7. Dave Eiland (Baseball Player) – Dade City, FL
  8. Delta Burke (Actress/Producer/Author) – Orlando, FL
  9. Deion Sanders (Football Corner Back/Analyst/Baseball Player) – For Myers, FL
  10. GloZell Green (YouTube Star) – Miami, FL
  11. Jazz Jennings (Transgender Woman/LGBTQ Rights Activist) – Miami, FL
  12. Jacqueline Cochran (WWII Pioneer in American Aviation/Helped Form WAAC & WASP) – Muscogee, FL
  13. Jim Morrison (“The Doors” lead singer/Songwriter/Poet) – Melbourne, FL
  14. Kelly Kelly (Wrestler/Model) – Jacksonville, FL
  15. Kelly Slater (Professional Surfer) – Cocoa Beach, FL
  16. Lillian Smith (Writer/Critic) – Jasper, FL
  17. Maurice “Trick Daddy” Young (Rapper/Producer) – Liberty City, FL
  18. Norman Reedus (Actor) – Hollywood, FL
  19. Ronnie Van Zant (“Lynard Skynard” Singer/Songwriter) – Jacksonville, FL
  20. Ryan Pickett (Football Nose Tackle) – Zephyrhills, FL
  21. Ray Lewis (Football Linebacker) – Bartow, FL
  22. Scott “Carrot Top” Thompson (Comedian/Actor/Director/Producer/Writer) – Rockledge, FL
  23. Tom Petty (Singer/Songwriter/Musician/Producer/Actor) – Gainesville, FL
  24. Tom Gordon (Baseball Pitcher) – Sebring, FL
  25. Victoria Justice (Actress/Pop Singer) – Hollywood, FL
  26. Warren Sapp (Football Defensive Tackle) – Plymouth, FL
  27. Wallace Amos, Jr. (TV Personality/Founder of “Famous Amos” Chocolate Chip Cookie Brand) – Tallahassee, FL
  28. Wesley Snipes (Actor/Producer/Martial Artist) – Orlando, FL
  29. Wilmer Valderrama (Actor/Singer/Producer) – Miami, FL
  30. Adassa (Reggae Singer/Songwriter) – Miami, FL
  31. Ace Hood (Rapper) – Port St Lucie, FL
  32. Alex Avila (Baseball Catcher) – Hialeah, FL
  33. Carl Hiaasen (Novelist/Journalist) – Fort Lauderdale, FL
  34. Chipper Jones (Baseball Player) – DeLand, FL
  35. Desmond Child (Songwriter/Musician/Producer) – Gainesville, FL
  36. Donnie Van Zant (“.38 Special” Singer/Guitarist) – Jacksonville, FL
  37. David Bellamy (“Bellamy Brothers” Singer) – Darby, FL
  38. Elizabeth Ashley (Actress) – Ocala, FL
  39. Fabiano Caruana (Chess Grandmaster/US Chess Champion) – Miami, FL
  40. Fernando Bujones (Dancer) – Miami, FL
  41. Greg Eklund (“Everclear” Drummer) – Jacksonville, FL
  42. Geno Smith (Football Quarterback) – Miami, FL
  43. Homer Bellamy (“Bellamy Brothers” Singer) – Darby, FL
  44. Jason Derulo (Singer) – Miami, FL
  45. Josh Kaufman (Singer/Songwriter/Pianist) – Sarasota, FL
  46. Jim Courier (Professional Tennis Player) – Sanford, FL
  47. Jeff Mathis (Baseball Catcher) – Mariana, FL
  48. Janet Reno (1st Female US Attorney General) – Miami, FL
  49. Katy Mixon (Actress) – Pensacola, FL
  50. Julio Oscar Mechoso (Actor) – Miami, FL

If you’ve been enjoying these neat Florida facts, be sure to check out the book Florida: Lightning, Oranges, & Space Travel (Think You Know Your States? Book 1). The Think You Know Your States? Series is a fun little series full of facts about the US states. Also out is Wisconsin: Beer, Cheese, & Football (Think You Know Your States?) (Volume 2). Plus, keep an eye out for volume three, West Virginia: Bridges, Mountains, & Coal, due out in April!

25 Strange Florida Laws

Following up on yesterday’s post, 25 Strange/Interesting Florida Facts, we’re going to take a look today at 25 strange Florida laws. Enjoy!

  1. Florida’s state constitution allows for freedom of speech, a trial by jury, and for pregnant pigs not to be confined in cages.
  2. In Florida, if an elephant is left tied to a parking meter, the parking fee has to be paid just as it would for a vehicle.
  3. It is illegal to sing in a public place while wearing a swimsuit.
  4. It is illegal to have sexual relations with a porcupine.
  5. It is illegal to shower naked.
  6. It is against the law to put livestock on a school bus.
  7. Gay men are not allowed into bars unless they are accompanied by a child.
  8. It is unlawful to dream about another man’s wife or cow.
  9. The molestation of trash cans in Daytona Beach, Florida, is banned.
  10. Cape Coral, Florida says that it is considered against city ordinance for anyone to hand their clothes outside on a clothesline.
  11. Torpedoes may not be set off within Destin, Florida city limits.
  12. In Miami, Florida is unlawful to imitate any species of animal.
  13. In Miami, Florida it is illegal to whistle while riding a bicycle.
  14. In Pensacola, Florida it is illegal for a person to carry less than ten dollars on their person if downtown.
  15. In Pensacola, Florida, a woman may be fined (only after death) for electrocuting herself in a bathtub of water using self beautification utensils.
  16. In Seaside, Florida, there is a law in place which says all of the houses must have white picket fences, and full-width, two-story porches.
  17. In Tampa, Florida, a woman may not expose their breasts while performing “topless dancing.”
  18. In Tampa, Florida, it is illegal to eat cottage cheese on Sunday after 6 pm.
  19. In Coral Gables, Florida, pick up trucks are not allowed to be visible after 7 pm.
  20. In Oakland, Florida, the law states that all fiddlers and stay at home fathers are vagrants.
  21. It is prohibited for an unmarried woman to parachute on a Sunday. If this law is broken, the woman risks arrest, fines, and/or jailing.
  22. You may not fart in public after 6 pm.
  23. It is illegal to ride a bike without a helmet, but it is not illegal to drive a motorcycle without one.
  24. It is illegal for any man over the age of 60 to wear a yellow tie while singing the national anthem.
  25. In Destin, Florida, it is considered illegal to sell ice cream inside of a cemetery.

Like what you read? There are a whole lot more strange laws, and plenty of interesting information in Florida: Lightning, Oranges, & Space Travel (Think You Know Your States? Book 1). Go ahead and get yourself a copy.

7 Free Marketing Strategies

A good marketing strategy minimizes the use of resources to achieve maximum benefits. For a small business with a tight budget, there are different approaches to communicate with potential customers and achieve maximum results at low cost. Whether it is targeting the general audience or a specific one, the choice of strategy will be influenced by the availability of funds – which is sometimes limited. Therefore, having the option of free strategies is an advantage that can help boost your business while keeping your cost at a minimal level. Here are 7 free marketing strategies that can help grow your business.

Strategy #1: Join a Free Networking Forum

When you join a networking forum, your focus will be to form new relationships or strengthen existing ones. This will provide great opportunities to connect with people in your field, where you can share ideas, and discuss subjects of interest. Use this forum to share information about your business, and convert your contacts into potential customers. Through these forums you can also increase your knowledge, which in turn will help transform your business, leading to better quality products or services, and increased sales. Networking forums are free, only requiring your time and effort.

Strategy #2: Email Marketing

Take advantage of networking opportunities to obtain contact information from your potential customers. With their permission, take the time to send out useful information. This can include things such as notifications on new products, events, and newsletters to keep them updated about your developments. However, do this periodically (i.e. don’t spam your email subscribers) to avoid being intrusive. Meanwhile continue to grow your email list to expand your customer base.

Strategy #3: Begin blogging

Blogging is an effective way of reaching out to your target audience, and building lasting relationships with them. By interacting with like-minded people on your blog, you build a community which is a resource for potential customers. Over time, you can share information about your business and encourage them to buy your products or services. This is a long-term strategy that requires dedication and consistency to see results. Guest blogging is also an option that gives you access to another blog’s audience. When you contribute quality blogs you attract the attention of their audience, you may be asked to contribute more. Eventually you will build trust with them and benefit from referral traffic.

Strategy #4: Be active on Social media networks

Use networks such as Facebook, Twitter, or professional networking sites to promote your business. This is a very effective method of marketing because it provides access to a large and diversified potential market, where you can attract attention, or traffic to your website. Create promotional content and post them on your social networks, and encourage people to share with their contacts. Engage your readers by responding to their feedback which will result in building relationships with your customers. Focus on the network where your customers are most active for maximum effect.

Strategy #5: Word-of-mouth marketing

Word of mouth marketing is personal communication to a potential customer about your service or product. It can either be oral, or a written referral by a pleased customer. As the business owner, begin to see every person you meet as a potential customer and during conversation, use the opportunity to tell people about your business. Ensure that you provide good quality products or services, because a happy customer will always tell others about your business.

Strategy #6: Get links to other websites

Take advantage of the relationship you have built with service providers and ask them to link you to their website. This way they become a source for potential customers at no cost at all. The more visible you are on other websites. the higher the chances that they will contact you.

Strategy #7: Provide useful information to your customers

One good way of retaining existing customers is providing useful tips that will help them maximize the benefits of the products or services you are selling. For instance, a company selling hair products can provide tips on choosing the best products for different hair types. Your customers will be grateful for the useful information and it will keep them coming back.

In conclusion, marketing need not be costly. With good time investment you can take advantage of the 7 free marketing strategies listed here to boost your business. These strategies involve connecting with people, sharing information, and (over time) convincing them buy your products or services with no direct cost incurred. They do not guarantee instant results, but with your effort, dedication and patience you will reap the benefits in the long run.

25 Strange/Interesting Florida Facts

I’ve recently began publishing a series called Think You Know Your States?  that includes tons of interesting facts, demographic information, historical information, and famous people born in the featured state. Being a natural born Floridian, I naturally began my series with home state as volume one. I’d like to share a bit of information from the book with you today with this post, 25 Strange/Interesting Florida Facts. Tomorrow we’ll be talking about 25 Strange Florida Laws, & the following day we’ll have a listing of 50 Famous Floridians. Make sure to stick around to enjoy all the fun useless knowledge coming your way!

  1. Did you know that Florida isn’t actually the southernmost state? Hawaii is, in fact, located farther south geographically than Florida is!
  2. The state’s name is derived from a Spanish word that means “Feast of Flowers.”
  3. During one point in it’s history, Florida was actually divided into two separate states: East Florida, and West Florida. The capital of East Florida was Pensacola, and the capital of West Florida was St. Augustine.
  4. Florida produces 40% of the whole world’s orange juice supply.
  5. An estimated 1,000 people move to Florida every…single…day.
  6. Nearly 19% of Florida’s population speaks Spanish as a primary language.
  7. Florida actually has no state motto.
  8. There is an average of 1.4 million flashes of lightning per year in the state.
  9. The Everglades National Park encompasses 2,100 square miles. It is also home to the largest mangrove forest, and the slowest moving river in the world.
  10. Stephen Foster, the man who wrote “Suwanee River,” never one saw the Suwanee River. In fact, he never even stepped foot within the state of Florida!
  11. Florida is one of the very few states that do not have a personal income tax.
  12. There was no minimum wage law in place in Florida until 2004.
  13. There is no place in Florida that is more than 60 miles from the ocean.
  14. During the age of dinosaurs, the Florida peninsula was underwater and did not yet exist as a land mass. It is for this reason that no dinosaur remains were ever deposited in Florida.
  15. There are 1,700 islands in the Florida Keys, with 42 bridges connecting the islands.
  16. Floridians are often known as “Florida Crackers.” What a Florida Cracker actually is, is a person whose family were a part of Florida’s history or who were early settlers in the state.
  17. The reason that Florida oranges are so tasty is the unique sandy soil and subtropical climate that the oranges grow in. This makes Florida oranges taste unique from any others that you can buy.
  18. The Everglades lay at an elevation of six inches below sea level.
  19. The very first Christmas was celebrated by Hernando De Soto and his men in 1539 in Florida.
  20. Clearwater, Florida has the highest rate of lightning strikes per capita in the US.
  21. Plant City, Florida holds the Guinness record for the world’s largest strawberry shortcake. The shortcake was 827 square foot, and weighted 6,000 pounds! It was made in McCall Park on February 19th, of 1999.
  22. DeFuniak, Florida is home to one of only two naturally round lakes in the entire world.
  23. Potions of many motion pictures were filmed in the Tampa Bay, Florida, area, including: Edward Scissorhands, My Girl, Parent Trap II, and Ocean 11.
  24. Bern’s Steak House, in Tampa, Florida, has the world’s largest working wine cellar.
  25. Everglades City, Florida, has been reputed to be the Stone Crab Capital of The World.

If you enjoyed these 25 strange/interesting Florida facts, you can find plenty more in Florida: Lightning, Oranges, & Space Travel (Think You Know Your States? Book 1).

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